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This site nightfrights.com has the following in the web page, "Professional Halloween Props and Effects." Our analyzers noticed that the website also stated " For the best fun and scary professional Halloween props for 2017, professional voice tracks, and unique special effects props for your escape room or special event." The Website also stated " Create an amazing high tech experience that is uniquely spooky, fun and entertaining! PROFESSIONAL HALLOWEEN PROPS AND EFFECTS. PROFESSIONAL HALLOWEEN PROPS AND EFFECTS. For the best fun and scary professional Halloween props for 2017! Of the entire line of Ghost Bust routines." The website's header had Halloween video projections as the most important keyword. It was followed by Haunted Mansion singing busts, fun and scary Halloween props, and scary mirror prank which isn't as highly ranked as Halloween video projections. The next words the site used was Bloody Mary in the Mirror. Ghost Bust was also included but might not be understood by search engines.